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Canadian Ophthalmological Society Launches
See the Possibilities Campaign

Posted on June 28, 2017
Topic: ICO Membership

The Canadian Ophthalmological Society (COS) recently launched its first public awareness campaign, See the Possibilities / Voir les Possibilités, in honor of National Vision Health Month.

The COS initiated the campaign after identifying a need to improve public, government, health care professional, and stakeholder awareness of the unique skills and training of ophthalmologists. The goal of the three-year campaign is to help educate Canadians about the important role of ophthalmologists as medical and surgical leaders in eye health care.

Told through the voices of Canadian patients who share inspiring stories about their sight restoration, See the Possibilities / Voir les Possibilités demonstrates the transformative effect ophthalmologists have on the lives of their patients.

Videos and patient experiences will be presented online, on social media, and through traditional media outreach. To learn more about the COS campaign, visit: www.seethepossibilities.ca or www.voirlespossibilites.ca.

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